Determinants of Experienced Utility: Laws and Implications

نویسندگان

  • Manel Baucells
  • Rakesh K. Sarin
چکیده

Satisfaction in experiencing the future depends on decisions made today. We consider six well-known psychological laws governing satisfaction. The laws capture habit formation, social comparison, and satiation. We show it is possible to formalize these laws by means of a utility model, and to derive implications from the laws: wanting vs. liking, crescendo, recharge periods, variety seeking, and craving. The discussion combines mathematical propositions, experimental findings in psychology, and time-honored wisdom. We discuss how the sixth law, presentism, may lead to incorrect predictions of experienced utility and suboptimal life-balance choices.

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عنوان ژورنال:
  • Decision Analysis

دوره 10  شماره 

صفحات  -

تاریخ انتشار 2013